British advertiser John Lewis has licensed "From Me To You" for its new Christmas ad spot, , said to be the first major British advertiser ever to use a Beatle song, reports Brand Republic News, Macworld and LDPbusiness.
"I had been worried that Beatles songs would be priced out of the market, but was pleasantly surprised that this was not the case," Tom Nester-Smith, the client services director at Lowe London, which created the ad, told Brand Republic News. "We didn't set out to specifically create an ad based around a Beatles song, but we found that the lyrics summed up the ad's message that a present's value is in its appropriateness, rather than its price."
Sony/ATV, which holds the copyrights to the songs of John Lennon and Paul McCartney, say it's the first time a Beatle song has been used by a major British advertiser.
(Comment: It's actually a cute little ad, though hearing Beatle songs used commercially is still a bit unsettling.)
