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Imagine there's a laptop: New TV ad features Lennon in computers for kids campaign



Update (1/5/09)

  • We asked May Pang, John Lennon's former lover and author of "Instamatic Karma," what she thought of the John Lennon One Laptop Per Child TV ad. Here are her comments exclusive to us:

    I think John would have supported any charity that is for a good cause. The giving of laptops to the underprivileged children would be great as long as they have the understanding of how to use it. Since this is for a third world country, the hopes of shelter, food and health should come first before the laptop. For me personally, I am not sure if I liked the video of John "speaking." It is nice to want to keep John contemporary but this TV ad is totally strange to me.

    Update (12/31/08)

  • As we did in our Examiner.com column, the National Post dug up five ads with deceased celebrities. Only one matched the ones we chose (the Orville Redenbacher ad).

    Update (12/29/08)

  • It probably shouldn't surprise anyone that the John Lennon ad is not the first of its kind to feature a deceased person in an ad for charity. British comedian Bob Monkhouse appeared in an ad for prostate cancer in 2007, four years after being a victim of it himself in 2003. Here's a link to the ad from YouTube, which features Monkhouse standing in a graveyard. And there was Yul Brynner's anti-smoking ad that ran after lung cancer killed him.
  • A comment from Don DiMuccio which addresses some additional concerns some people may have:

    Steve,

    Thanks for bringing the OLPC Lennon ad to our attention. Without doubt, it is a great cause which will benefit countless children. However there is an entirely separate issue at hand here, and that is the proverbial slippery slope. Putting words in the mouth of a deceased celebrity, no matter how noble the cause, is at the very least tacky, and at the worst immoral. We dont know where John's head would be at in 2008 and it is no one's job to make that judgment call on his behalf, not even his widow. In fact, if one listens to Lennon's last half dozen interviews or so, it is striking how moderate his social and political views had become. There was an advocating of self-sufficiency which was always there in his words, but now was being pronounced more boldly. Even there, he was ahead of his time, preaching that change isnt gonna come in the streets, but rather in our own homes, one family at a time.

    But back to the issue at hand, it's not a good idea to recreate someones voice, superimposed over video that comes from a 33 year old interview. And if you really want to nip-pick (and I do..) the accent is all wrong. John's Liverpudlian cadence had all but disappeared by 1980, as he was developing a New York sound, obviously by spending so much time there. So even THAT is erroneous.

    This is just one fan's opinion, but if we start attributing quotes to John Lennon that he never said, fact may become entangled with fiction, and a battle for a proper memory of this once-in-a-lifetime legend may ensue. Let's remember John for the things he did, not the things we wish he could be alive to accomplish now.
    (Comment: As I said on the Examiner site, it's for a good cause. And as I've pointed out above, it's not the first time anyone has used deceased celebrities in commercials like this. Take a moment and look at the Bob Monkhouse comercial we mentioned above. I fully agree with you that putting words in one's mouth is unusual, but you also have to ask if John would have supported this cause if he were alive. I think he would have.)

    Update (12/28/08)

  • We've received email and have seen some negative opinions about John Lennon's "involvement" in the OLPC project because of the simulated voice and use of his image. We don't see it as a really big deal. It's for a good cause.

    (12/27/2008) John Lennon is featured in a new TV commercial that began airing Christmas Day for One Laptop per Child (OLPC), a nonprofit organization working to provide children in the developing world access to a computer.

    The 30-second spot, which can be seen on the campaign's official website or YouTube, is called "A Message from John Lennon." Lennon's voice, simulated by an imitator, gives viewers about the potential impact the laptops would have for a child.

    "Imagine every child could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way. You can give a child a laptop and more than imagine. You ... can change the world," says the video image of Lennon in the ad.

    "John Lennon's vision of a better world aligns perfectly with the mission of One Laptop per Child. We deeply appreciate Yoko Ono's support in allowing us to create the spot and we hope that its message will get people to imagine the power of education to change the world," said Nicholas Negroponte, founder and chairman of One Laptop per Child in a statement issued by the campaign.

    Donors can either donate $199 for one laptop or, through Dec. 31, pay $399 for two XO children's laptops with one going to a child in developing country. The other can be kept by the donor or given to a deserving child or friend. With a donation of 100 laptops or more, the OLPC says it will send laptops to the classroom of the donor's choice anywhere in the world.

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