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They came, we saw, they conquered



(2/8/2009) Saturday was a day to remember. For those who remember those crazy days of Beatlemania, Feb. 7, 1964 was the start of it hitting fever pitch.

The YouTube clip from "The First U.S. Visit" gave anyone who wasn't around a good idea of what it was like. And the Beatle novelty song medley and Cher's "Ringo I Love You" brought back memories for those of us that were.

To anyone who thinks the Jonas Brothers, Hannah Montana, Camp Rock or anything these days is close, well, it isn't. Mass marketing came into vogue with the Beatles. They were literally everywhere. They were news. They were buzz. BIG buzz.

And even today, they still are. Dennis Elsas, who conducted one of the best if not the best interviews we ever heard with John Lennon, on Saturday replayed his award-winning special "It Was Forty Years Ago Today: The Beatles Invade America." You can hear a clip of it or the whole thing here. You can also hear Elsas' tribute to Lennon done for the 25th anniversary of his death that includes clips of that great interview here.

Also remembering the Beatles' arrival in America today was WABC-AM in New York. Now a talk station, in those days it was a high flying Top 40 radio station and a huge rival to Murray the K's WINS (1010), along with WMCA (570). It was an incredible and amazing rivalry.

If you want to hear audio from the Beatlemania days of WABC and WMCA, go to http://musicradio77.com/. The site has a Beatles page with some wonderful airchecks of the station's coverage of the Beatles in New York in 1964 and later years. In one clip, DJ Scott Muni asks the crowd outside the Beatles hotel over the air to sing "We Love You, Beatles" -- and they do. The Musicradio site also has an area for WMCA airchecks here. And there's a Beatles page there, too.

Finally, Reel Radio, a real treasure trove of vintage radio airchecks, has a Murray the K page with two Beatle-related clips. The Murray the K official website is here.


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