Beatles set up American merchandising outlet Update (10/3/00) Bloomingdale's official press release (thanks to Jeannie Corcoran):

Bloomingdale's and The Beatles Come Together

October 2000, New York, NY…Abbey Road and 59th Street meet when Bloomingdale's opens the first ever exclusive Beatles theme merchandise shop in all Bloomingdale's stores nationwide starting on October 5th. Located in the Men's Store, this one-of-a kind shop will open the same day the Beatles release their autobiographical book "The Beatles Anthology", the first book about and by the Beatles.

Be a part of the excitement similar to when The Beatles first came to New York, but with no ticket purchase necessary-just visit your nearest Bloomingdale's! The Beatles shop at Bloomingdale's will offer collectors and Beatles enthusiast, high quality Bloomingdale's designed, Beatles approved merchandise that has never been available before. From denim jackets with "The Fab Four" embroidered on the back to Limoges boxes and concert posters, any Beatles fan will see a revolution in the merchandise available!

"Bloomingdale's is delighted to have the opportunity to partner with such pop-culture icons as The Beatles" said Michael Gould, CEO and Chairman, Bloomingdale's. "With the permission of Apple Corps Limited, the parent company of The Beatles, Bloomingdale's was able to create a quality, one of a kind Beatles shopping experience for Beatles fans and music buffs of all ages. This also supports Bloomingdale's brand strategy to our customers by providing them a unique and diverse shopping experience."

Bloomingdale's is thrilled to be offering their customers the chance to purchase "The Beatles Anthology" book from the exclusive Bloomingdale's Beatles Shop published from Chronicle Books. The 350,000-word book comprises the detailed memories from John, Paul, George and Ringo telling their own story. John Lennon's account in the book has been drawn from the scores of interviews that the late Beatle conducted. In co-operation with Yoko Ono Lennon, Apple Corps Limited. has spent several years researching the world's media libraries to accumulate every John Lennon interview available. The book tells The Beatles' story from their childhood up to their break-up of the band in 1970.

Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and currently operates 23 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida and California. For website access, log onto www.bloomingdales.com.

Update (9/13/00) From Matt Hurwitz of Good Day Sunshine (thanks, Matt!):

Hi, all--

A few more details on Bloomingdale's launch party for "The Beatles Anthology" book. The party will take place at their store at 59th & Lexington Ave. in New York on Wednesday October 4, 2000. The party starts at 11pm, with the first copies of the book to go on sale at midnight.

Special guests include Master of Cermonies Cousin Brucie, Shea Stadium promoter Sid Bernstein, and DJ Mark Ronson, who will be spinning up Beatles tunes for the night.

The party takes place at the new Beatles shop in the Men's Store at Bloomingdale's, the first of its kind for a department store. There are tons of specially-made Beatles products there - all available only at Bloomingdale's. There will be a Beatles shop in all 23 Bloomingdale's stores throughout the U.S. And, if you can't make it to one, you can browse and buy at their website (beginning October 5) at: http://www.bloomingdales.com

Matt Hurwitz
Publisher
Good Day Sunshine Magazine

Update (9/10/00) From Matt Hurwitz of Good Day Sunshine (thanks, Matt!):

Hi, all--

I've just been told by Apple that a special launch for "The Beatles Anthology" book will take place at a brand new Beatles Store at Bloomingdale's in New York City.

At midnight on October 4, Bloomingdale's store at 59th & Lexington Avenue will offer the first editions of the book, at the opening of their Beatles Store. The store will offer high-end clothing and other merchandise featuring The Beatles' images, such as hand-painted jackets, shirts, towels, and other items. For the moment, this is the only Bloomingdale's store which will carry the items, though it is expected that the store will open other such outlets in their stores around the country. The items will also be available on the store's website, http://www.bloomingdales.com (after October 4).

Matt Hurwitz
Publisher
Good Day Sunshine Magazine

(9/8/00) The Beatles have signed a merchandising agreement with the American retailer Bloomingdale's. The "Beatles Store" will sell "unique and original" Beatle items authorized by Apple, including limited memorabilia. The Beatles Anthology book will be sold there first.
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