PAUL MCCARTNEY 
memory almost full 

Memory Almost Full is performed entirely by Paul McCartney [excluding strings] 
and produced by Grammy® Award-winner David Kahne (The Strokes, Sublime, 
Bruce Springsteen and more). 

SPECIAL LAUNCH EVENTS: Special performance events scheduled to take place 
in New York, Los Angeles and London. Additional information TBD. 
PRESS: Significant national coverage expected from both Television, Print, and 
Online outlets. Appearances on national TV shows are anticipated, as well as 
interviews/reviews in daily newspapers such as USA Today, NY Times & 
LA Times, and music/lifestyle magazines such as Rolling Stone, etc. 

RADIO: First single “Ever Present Past.”Add date: April 30th. AAA, Mainstream 
AC, News Talk, Classic Rock, Beatles Specialty Shows, Classic Hits Radio, Jack FM, 
Public Radio. EXTENSIVE RADIO ADVERTISING CAMPAIGN. 

RETAIL: High visibility campaigns, price & positioning support and regional listen-
ing events planned. 

VIDEO: “Dance Tonight,” directed by Michel Gondry and featuring Natalie 
Portman. Video servicing to all national outlets with emphasis on VH1 & VH1 
Classic. Video will also be serviced to YouTube, Google, Yahoo, and other key 
websites for major impact. 

NATIONAL CABLE & NATIONAL/LOCAL MARKET BROADCAST TV 
ADVERTISING: •Extensive 30:second TV ad campaign to commence Friday June 
1st •National Cable outlets will include the following: A&E, BBCA, BRAVO, CNN, 
VH1, DISCOVERY, CNN, FOX NEWS, MSNBC, BIOGRAPHY & HISTORY 
CHANNEL•Additional advertising will take place on the following Broadcast 
programming; either national or Top DMAs: TODAY SHOW, GOOD MORNING 
AMERICA, THE VIEW, ELLEN, LIVE WITH REGIS & KELLY, CBS SUNDAY 
MORNING. 

NATIONAL PRINT ADVERTISING: 
USA Today 1/2 Page Fri. June 1 2.1 M 
New York Times Full Page Sun. June 3 & 10 1.6 M 
Los Angeles Times Full Page Sun. June 3 1.2 M 
Chicago Tribune Full Page Sun. June 3 960,000 
Rolling Stone Full Page July 12 issue 1.4 M 
Wired 1/3 Page July 623,000 
As well as... Paste, Harp, Utne Reader & Mother Jones; TRADE: Billboard - False 
Cover and Inside Front Cover - June 2 issue; Radio & Records - Cover - June 3 issue 
Additional advertising campaign to target Dads and Grads. 

NEW MEDIA: Online marketing specialists will secure placement, editorial and 
reviews with music, lifestyle and affinity sites; likely 60-80 sites for initial push and 
focus, including AOL, Yahoo & VH1.com to name a few. Additional tasks include 
MySpace and YouTube content, coverage and management, as well as placement of 
extensive banner advertisements throughout the web. 

LIFESTYLE MARKETING: Movie Theatres: Movie Tunes: 13,500 screens for 
audio, 2,500 screens for video exposure; Cinema Sounds: 13,500 screens for audio, 
2,163 screens for video; Landmark: 208 screens in 23 cities; Laemmle Theatres: 88 
targeted art-house screens Airlines: American: Aug. in-flight audio feature and 
AAtractions; United: Video placement for June or July (TBD) & feature 
in Hemispheres; Delta/Northwest: Video placement TBD. Street Teams: 7 week 
campaign in 8 markets: NY, LA, CHI, SF, BOS, ATL, PHI & DC; 14” x 22” posters 
visible in over 4,000 locations; In store play in over 800 locations. 

SELECTIONS: 
01. Dance Tonight (2:54) 
02. Ever Present Past (2:56) 
03. See Your Sunshine (3:19) 
04. Only Mama Knows (4:18) 
05. You Tell Me (3:16) 
06. Mr. Bellamy (3:39) 
07. Gratitude (3:18) 
08. Vintage Clothes (2:22) 
09. That Was Me (2:39) 
10. Feet In The Clouds (3:24) 
11. House Of Wax (4:59) 
12. The End Of The End (2:53) 
13. Nod Your Head (1:57) 

Notes: 
Street Date: 6.5.07Artist/Title Paul McCartney/Memory Almost Full Order Due Date: 5.16.07 
888072303584888072303485Genre: Pop Box Lot: 30 
CD-Sel. HMCD-30348 
Price Code: C18 
Standard - Super Jewel Deluxe - Digipak 
CD-Sel.HMCD2-30358 
Price Code: C24 

DELUXE LIMITED 
EDITION 
Additional Bonus Disc Includes: 
• Audio commentary by 
McCartney describing the music 
• 3 Bonus tracks 
• Deluxe Digipak